New EU guidelines leading shift away from artificial coloring

Coloring Foods supplier GNT suggests that the global confectionery market will begin to shy away from artificial and additive colors as the industry shifts to conform to new EU guidelines.

These new guidelines define exact criteria to differentiate between Coloring Foods and artificial colorants. And, after November 29, all products used to color food and drinks that do not meet the standards to be considered Coloring Foods will be classified as additives. Coloring Foods are foods that are used to color other foods, like berries to make reds and blues.

Some industry giants, like Nestle, Kellogg, Hershey and General Mills, have announced plans to remove artificial coloring from certain products. Many of these big firms are responding to consumer demands, as the desire to know and understand what’s in our food increases.

Coloring Foods can be labeled as just the food used for the coloring, such as “hibiscus flower” or may list it as “Coloring Food: extract of hibiscus.” GNT recommends companies use the latter for maximum transparency.

Sources:

FoodNavigator.com